Get reinvented cinema screens in 3-D

Last week, $ 700 million deal was announced, D technology to provide 10 000 movie screens with digital innovation needed for the third film in IMAX is now undergoing advanced testing the new digital projection system, which hopefully, in more than 400 rooms by the end of 2009. Box-office numbers decrease with l ', Hollywood executives and theater owners hope is the reinvention of movie screens will help people in the backCinema.

The plan for the digital technology of a million dollars has been revised ShoWest, shown at a conference in Las Vegas where studios to promote upcoming movies. Through the agreement, Digital Cinema provider Access Integrated Technologies Inc., with financial support from Disney, Century Fox, Paramount and Universal Pictures, is the film 20 Services in the United States and Canada with the new digital projection technology over the next three years. Digital technology is valuable for largefilm studios, the film as it eliminates the need for expensive celluloid, but the film project in digital format. The technology is also the temptation to viewers because it provides a sharper image. And with some hardware and software (and many glasses), the digital theater will be able to show the films in 3-D.

Similarly, innovative entertainment continue to develop its IMAX projection technology and expand globally, the number of IMAX(There are currently about 300). IMAX cinema screen with extra-large that surround the viewer with sharp images and surround sound better. The basic idea is that viewers feel as if they were actually in the movie - breaking the traditional boundaries between film and spectator. IMAX theaters have the technology to play movies in 3-D. In recent years the company has worked in Hollywood movies like "Apollo 13" and "Spiderman 2" to remasterProjection in IMAX cinemas. Currently there are seven Hollywood movies should be released in IMAX format - including this summer's successful "The Dark Knight", the next Batman film series. The company believes that the showing of films in a unique way to give people a reason for the festival instead of the DVD will be at home.

But digital projection and film in 3-D viewers will really help return trip to the big screen? The answer seems to be a definite maybe. The first3-D animated film released, Chicken Little, in 2005, almost twice that he did what the D-version 2) (while playing on fewer screens by far. And the recent release of "Hannah Montana & Miley Cyrus Best of Both Worlds Concert surprised "recently pulling in more than 30 million U.S. dollars to play in a weekend exclusively on the 3-D screens. According to Peter Brown, president and CEO of AMC Entertainment, IMAX screens have been cashing in about 300 percent above the industry average for aHollywood films.

It 'also important to remember that this is not your genitori' of 3-D. Although the technology has been around since 1950, is certainly covered a long way. The red-blue glasses are gone, replaced by more efficient polarizing glasses, the images. to be much clearer and less fuzzy technology is so strong that a number of heavyweight Hollywood films are so striking with the 3-D drawings seem to mind - a model of his "Titanic" and director of "Terminator"James Cameron's next film, "Avatar." However, it remains to be seen to be of innovations to fill the empty seats, or when the film ultimately go, as the drive-in and slow to a relic of the past.

Movie Screens Get Reinvented in 3-D

Last week, a $700-million deal was announced to equip 10,000 movie theater screens with the innovative digital technology required to show movies in advanced 3-D. Meanwhile, IMAX is in the process of testing its new digital projection system, which it hopes to have in more than 400 theaters by the end of 2009. With box-office numbers sinking, Hollywood executives and theater owners alike are hoping the reinvention of movie screens will help bring people back to the cinema.

The plan for the million-dollar digital-technology makeover was revealed at ShoWest, a Las Vegas conference where studios promote upcoming films. Through the deal, digital cinema provider Access Integrated Technologies Inc., with the financial backing of Disney, 20th Century Fox, Paramount and Universal Pictures, is outfitting movie theaters in the U.S. and Canada with new digital projection equipment over the next three years. The digital technology is valuable to the big movie studios because it eliminates the need for expensive celluloid film, instead projecting movies in a digital format. The technology is also enticing to moviegoers because it provides a sharper picture. And, with some additional hardware and software (and a lot of glasses), the digital theaters will be capable of showing movies in 3-D.

Similarly, entertainment innovator IMAX is looking to advance its own projection technology and expand the number of IMAX theaters worldwide (currently, there are around 300). IMAX theaters feature extra large screens that wrap around the viewer with crystal-clear images and enhanced surround sound. The idea behind the technology is to make viewers feel like they are actually in the movie - shattering conventional boundaries between film and viewer. IMAX theaters also have the technology to play 3-D films. In recent years, the company has been working to remaster Hollywood films like "Apollo 13" and "Spiderman 2" for projection in IMAX theaters. Currently, seven major Hollywood films are expected to be released in the IMAX format - including this summer's surefire hit "The Dark Knight", the next film in the Batman series. The company believes that showing movies in a unique way gives people a reason to come to theaters rather than watch DVDs at home.

But will digital projection and 3-D movies really help drive moviegoers back to the big screens? The answer seems to be a definitive maybe. The first animated 3-D movie released, Chicken Little in 2005, made nearly double what the 2-D version made (while playing on far less screens). And the recent release "Hannah Montana & Miley Cyrus: Best of Both Worlds Concert" surprised everyone recently by pulling in over $30 million in one weekend playing exclusively on 3-D screens. According to Peter Brown, chairman and chief executive of AMC Entertainment, IMAX screens have been grossing about 300 percent above the industry average for a Hollywood film.

It's also important to remember that this isn't your parents' 3-D. Though the technology has been around since the 1950s, it has definitely come a long way. The blue-and-red glasses are gone, replaced by more effective polarized lenses that make images appear much clearer and far less fuzzy. The technology has developed so much that a number of Hollywood heavies are even making upcoming films with 3-D in mind - a prime example being "Titanic" and "Terminator" director James Cameron's next film "Avatar". Still, it remains to be seen whether the new innovations will fill empty seats, or if the movie theaters will ultimately go the way of the drive-in and slowly become a relic of the past.