Here's great news for fans of the epic film ...
A largely forgotten 1942 film version of the autobiographical novel of the late Ayn Rand We the Living was published for the first time on DVD.
It 's a long and winding road for this film was.
I think some important lessons for aspiring entrepreneurs are found along this road. But I get this in a second.
We the Living was produced in Italy during the Second World War. But after a brief theatrical journey that MussoliniGovernment realized that, hey, screening a film about a young independent woman fighting against a police state was probably a bad idea, in a fascist country. So removing the film and ordered destroyed.
Nearly two decades later, Erika and Henry Mark Holzer, legal representatives of Ayn Rand, one of the films. They promised to track down a copy and then re-releases.
As Henry Mark Holzer said his challenges include finding the film,Cutting a deal with the owners, a copy of flammable nitrate negative impact on security, delivery of materials from Rome to New York under intense scrutiny from U.S. Customs, and once again cut the film to four hours.
Moreover, they had so far not write subtitles exist, make a deal with the estate of Ayn Rand, find a dealer, and the promotion of the film.
"In addition to this," Holzer said: "It 'been easy."
We the Living was a finalist for the first time in 40 selectedYears at the Telluride Festival in Colorado in 1986. Since then it has an "art house" Favorite, and as I said before, is now home for viewing on DVD.
OK, what lessons business can learn from Holzer "story?
1) excellent product - be it a movie, a book, a series of instructional videos, whatever - can and must find its market, despite the odds, if you fight a champion for them.
2)Set a target and creating a plan, is the only way that can make the invisible visible. (Or a movie "Lost in an underground classic.)
3) determination can overcome anything, so much.
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